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Ashley Ferrell
Tue, 04/15/2008

Idol Gives Back

And, gives the chronic television viewer a channel through which to be a ‘do-gooder’

Is it the cause, the pitch, or the show that leads people to give? Are people giving to the images they see on TV or because of the celebrity pitch? And, I’m tempted to add, if this is truly an awareness campaign, and considerable dollars are raised for the cause at hand (which, can never be a bad thing, right?), does a donor’s intent or motivation even matter?  read more »

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