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2008

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Ashley Ferrell
Ashley Ferrell
Tue, 04/15/2008

Idol Gives Back

And, gives the chronic television viewer a channel through which to be a ‘do-gooder’
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Is it the cause, the pitch, or the show that leads people to give? Are people giving to the images they see on TV or because of the celebrity pitch? And, I’m tempted to add, if this is truly an awareness campaign, and considerable dollars are raised for the cause at hand (which, can never be a bad thing, right?), does a donor’s intent or motivation even matter?  read more »

Ashley Ferrell
Ashley Ferrell
Mon, 02/25/2008

Youth Venture

An option for Generations X and whY give?
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... From investment gurus to lawyers and venture capitalists, United Way’s Young Leaders are driven and successful, and want to give back not only financially but also capitalize upon their multitude of skills, knowledge and experience. And, they want results (really, who doesn’t?). Enter, youth entrepreneurship program Youth Venture...  read more »

Ashley Ferrell
Ashley Ferrell
Thu, 02/21/2008

EMPOWE(RED) Consumers?

The debate over cause marketing campaign, (Product)RED
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Purchasing a good that you already intended to buy and inadvertently donating to a charity is by no means philanthropy, nor is it intending systemic change – but as just one of many avenues to address an issue (in this case AIDS awareness and prevention) does it have to?  read more »

Ashley Ferrell
Ashley Ferrell
Tue, 02/12/2008

Online Schooling

Does online schooling put the social and emotional growth of children on the line?
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A few days ago as I was perusing the New York Times’ Education section, I stumbled upon an article on online schooling.  Expecting to read a bit about the accessibility of online college courses for the non-traditional student, I was shocked to find that a number of parents throughout the country enroll their children in internet-based charter schools.  read more »

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